Kerala Tourism sets new benchmark with over two million online ambassadors

Setting a new benchmark on social media platforms, the number of followers on official Facebook page of Kerala Tourism has now spiralled to over two million followers, making it numero uno among the portals of any such tourism departments in the country.

One of the first tourism departments in India to have an online presence, the Facebook page, packed with fascinating information, presents to the followers some of the most engaging visual treats of Kerala’s landscape.

Innovative tourism products and experiences of Kerala such as ‘Responsible Tourism’ and ‘Village Life Experiences’ form a part of the daily updates of the page.

Tourism Minister Shri Kadakampally Surendran said, “In this techno-savvy age where people are keenly following social media to keep themselves abreast of developments, this achievement has brought recognition for Kerala Tourism not just from other parts of India but also from countries like the UAE, Saudi Arabia, USA, Australia and the UK.”

While appreciating the efforts that led Kerala Tourism to achieve the pole position in terms of Facebook followers, the minister appealed to the followers to help spread the uniqueness of the state as a tourism destination, with just a click on the ‘Like’ and ‘Share’ buttons.

It was in August 2014 that @keralatourismofficial had crossed the one million mark.

Kerala Tourism Secretary Smt Rani George said, “Making a brand presence on social media has been part of our efforts to position Kerala firmly as a tourism destination across all segments of the population. Social media has helped us transcend geographies.”

The Kerala Tourism Facebook page played a vital role in communicating to the world that Kerala was tourism-ready after the August 2018 floods through live videos across destinations. Timely and witty responses as in the case of the Aviyal episode makes our Facebook page stand apart, the Secretary added.

Kerala Tourism Director Shri P Bala Kiran said, “Kerala Tourism page occupies the top slot in a comparison with other tourism pages in the country, ahead of Gujarat Tourism and the Incredible India pages. The FB pages above Kerala like Thailand, Singapore and Malaysia are countries whereas we are a small state.”

While Kerala Tourism has 2.4 million plus likes, Gujarat Tourism has 1.3 million plus likes, followed by Incredible India which has 1.2 million plus likes.

When compared with other international tourism pages, the page ranks fourth, slightly trailing behind ‘Amazing Thailand’ page. ‘Tourism Malaysia’ is at the top of the pack with 3.4 million followers; ‘VisitSingapore’ has 3.1 million followers and ‘Amazing Thailand’ 2.5 million. Kerala Tourism, as on date, has 2.4 million plus tourists on board.


“Our page is replete with videos which find greater appeal with the viewers and has some evergreen ones such as the elderly man of 60 years playing football,” the Director added.

Last year, Kerala Tourism had overtaken Jammu & Kashmir and Gujarat Tourism’s Facebook pages and secured the first spot in a ranking by Facebook based on total engagement with tourists that included reactions, shares, and comments on the page.

Apart from Facebook, Kerala Tourism has an active presence on Twitter and Instagram. The Department has been successfully conducting the Kerala Blog Express, an offline digital activity for the past five years.

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